Your Team

Jake McCracken, CFP®

Wealth Advisor & Founder

Since starting in the financial services industry in 2010, Jake has found the most fulfillment in building reliable and trust-based relationships with his clients by helping them make decisions that serve both their present and future lives. By understanding the values and goals that are most important to each client, Jake seeks to tailor a financial plan that is customized to each client’s unique circumstances and priorities.

Jake wanted to operate in an independent and fee-only model because of the values and vision shared by the entire team for serving the sophisticated needs of their clients, and putting clients first always. Jake believes wholeheartedly that together with the team at River’s Edge, greater customization of financial plans and creativity for client solutions will be achieved.

Jake is a CERTIFIED FINANCIAL PLANNER™ and he holds the Series 66 license and completed the Executive Certificate in Financial Planning from Duquesne University. Jake graduated Magna Cum Laude from Geneva College with a Bachelor of Science degree in business administration with a concentration in finance. He played collegiate soccer while attending Geneva College.

Residing in Beaver with his wife Brianna and daughters Brinley, Reese and Mayla, Jake enjoys spending time with his family, sports and traveling. He also serves as a deacon at his local church.

Clients may be surprised to know that Jake can’t successfully grow a beard (even in his 30s!), he still puts sugar in his coffee, and he loves a good powder turn in the Rocky Mountains.

Trevor York, CFP®, RICP®, ChFC®

Director of Planning & Chief Compliance Officer

As the Director of Planning, Trevor implements the financial plans built for our clients. He is especially adept at tax, investment, and retirement planning. Our clients benefit greatly from his affinity to dive into the weeds of any complex planning question or portfolio review.

To support his role, he has invested in building a strong knowledge base by earning several designations and licenses: he is a CERTIFIED FINANCIAL PLANNER™, a Chartered Financial Consultant®; (ChFC®), and a Retirement Income Certified Professional®; (RICP®;). He earned an Executive Certificate in Financial Planning from Duquesne University, and he holds the Series 66 license.

Trevor resides in Beaver Falls with his wife Abby and his sons Ezra, Rafe, and Leo. He is an active member in his church, and in his free time he enjoys reading, playing basketball, and hanging out with friends and family. Trevor graduated from Geneva College where he played collegiate basketball.

Trevor is from Indiana (the state). He is the resident expert on any financial planning topic that requires hours of detailed research. He is waiting patiently for his first interaction with a client where his height isn’t the first thing mentioned.

Nancijo Pruce, RICP®

Client Relationship Manager

Nancijo serves as a liaison between our clients and advisors. She integrates client service and experience, handles scheduling and supporting client financial planning meetings, and supports the financial planning process and implementation. She keeps vital details of the financial planning process running smoothly.

With over a decade of experience in the industry, Nancijo is a Retirement Income Certified Professional (RICP®) and she holds the Life, Accident and Health license in the state of Pennsylvania.

Nancijo, her husband David and their children Abigail and Jonathan recently moved to Cornelius, North Carolina.  With her frequent visits back to our office, we anticipate her earning elite status at American Airlines in no time.  Nancijo loves animals and volunteers for local rescue groups. It’s there where she adopted two cool cats to serve beside the matriarch, their black Lab, in a treat-dominated power structure.

Quinn McCracken, CFP®

Wealth Advisor

Quinn began his career as a wealth advisor in 2020, bringing an enthusiasm for financial advising and a deep commitment to understanding each client’s unique situation. As a CERTIFIED FINANCIAL PLANNER™, his expertise is grounded in a solid foundation of education and industry accreditation.  He holds his Series 65 license, earned an Executive Certificate in Financial Planning from Duquesne University, and graduated with honors from Geneva College with a degree in Finance, where he was recognized with the “Excellence in Business” award.

Quinn’s dedication to financial education is evident in his passion for conducting financial literacy lectures for medical Residency and Fellowship programs. He thrives on helping clients navigate meaningful financial decisions, building trust, and aligning their resources, talents, and finances with their values. He works to cut through complexity, helping clients simplify their financial lives, gain clarity, and establish repeatable, values-driven behaviors for long-term success.

Outside of his work at River’s Edge, Quinn and his wife, Grace, reside in Beaver Falls, Pennsylvania, enjoying time with family and friends and actively serving in their church. A self-proclaimed jack of many trades (though master of none!), his hobbies include volleyball, golf, snow and water skiing, traveling, and perhaps a bit too much attention to his lawn.

Jacob McConnell, CFP®

Associate Wealth Advisor

Jacob joined River’s Edge Wealth Management in 2025, bringing a track record of expertise and enthusiasm to serve clients and their best interest.  Jacob is an emerging financial advisor dedicated to helping individuals and families build lasting financial security through thoughtful planning and personalized strategies. With a strong foundation in financial principles and a deep commitment to client success, Jacob specializes in guiding clients through budgeting, retirement planning, investment management, and debt reduction.

After earning a degree in Finance and Business Economics from Grove City College, Jacob began his career at a well-established broker-dealer, where he gained hands-on experience in analyzing portfolios, optimizing asset allocation, and delivering tailored financial solutions. Known for a clear, jargon-free communication style and a proactive approach, Jacob prides himself on making finance accessible and empowering clients to make informed decisions.

Driven by a passion for financial literacy and long-term growth, Jacob stays up to date on market trends, tax strategies, and regulatory changes to provide the most relevant advice.  Dedicated to life-long learning, Jacob earned the prestigious Certified Financial Planner® in 2024, marking a significant milestone at an early stage of his career.

When not serving clients, Jacob enjoys spending time with his wife and son, involvement with his local church, and attempting a return to the golf form he achieved during his collegiate career.